Well-told stories have the ability to evoke emotion, spark inspiration, raise awareness, and more often than not, lead to action of impressive proportion. Heather’s belief in the power of storytelling, her drive to help others succeed and her passion for leading a team are what propelled her to start Zara Creative. Under Heather’s leadership, Zara Creative has become a rapidly growing, award-winning and nationally recognized video production agency.
Before launching Zara Creative in January of 2012, Heather was a television reporter and anchor for nearly a decade. She was mostly recognized for her on-air work with WDIV-TV Local 4 – the NBC station in Detroit – but also reported for MSU Athletics, The Detroit Pistons on Fox Sports Detroit and delivered sports updates on WWJ and 97.1 The Ticket. Heather earned her Bachelor’s Degree from Michigan State University, where she received honors in Journalism and won an Emmy award before graduating.
In 2015, Heather was recognized by DBusiness Magazine as one of Detroit’s 30 in Their Thirties. She has also been featured by Crain’s Detroit, for her insight on tackling the challenges of fast growth in business.
Heather’s philanthropic efforts are a driving force in her life and work, which is why ZC works with more than 30 nonprofits in the Detroit-area. Zara Creative participates in the adopt-a-family program through the Volunteers of America and serves as a name sponsor of the Ronald McDonald House at the Detroit Medical Center. Heather also sits on event committees for the Boy Scouts of America and the Detroit Boat Races.
Director of Cinematography + Production
Eric is an award-winning filmmaker with over a decade of experience in the industry. As the official nickname-creator and party-starter of the office, Eric is everyone’s best friend. He also like cats. Particularly, cats that dance.
Director of Storytelling
Emily keeps us organized and in check; and keeps up with all of our logistical needs. When she isn’t working, she spends time with her outdoorsy bearded husband, Eric and their super handsome baby, River.
Director of Creative Development
Craig brings experience and creativity to every project he produces. When he’s not at work, Craig rides around metro Detroit with his craft-beer-enthusiast bicycle buddies. In the biz, that’s what we call a brainstorming session.
Director of Operations
Chris brings a decade of media and publishing experience to ZC where he manages operational, marketing, and project execution strategies. This Spartan alum is a passionate family man and seeker of fancy bourbon barrel aged beers.
Senior Project Manager + Producer
Bridget is our project manager and she helps out with EVERYTHING. She was one of our first interns back in 2013 so she knows what’s up. She’s also been known to befriend elephants while adventuring in foreign lands.
From scripting to shooting to editing, Chris is a versatile team player at ZC. He has impeccable taste in chocolate treats, mad skills at video games and has an impressive wealth of knowledge on all things super hero related.
This talented former intern took such impressive head shots on team photo day that we decided to just hire him upon his graduation; he makes our website look good and we like to live life on the edge.
Kayla can shoot, edit, design and she really shines during a brainstorming session. This former intern also loves to dance, gaze at mountains and snack on peanut butter and jelly sandwiches. Now you know what to feed her.
This Michigan State University grad brings enthusiasm and youthful exuberance to day-to-day projects at ZC. He’s polite, punctual, popular and filled with potential; those are all pretty powerful “P” words that all lead to promising and positive things.
Project Manager + Producer
Nicole was valedictorian of her high school class AND she has a Masters in Clinical Psychology. This smarty-pants has the trained ability to understand – and manage – the unique minds that make up Zara Creative. #brilliant
Justin is one of our talented go-to cinematographers. His super fly dances moves, contagious laughter and stylish hat collection have pretty much turned him into a local celebrity/ZC client favorite. He also brings candy to shoots. #value
Cinematographer + Photographer
Jason brings over a decade of cinematography experience to shoots, making him a trusted and valuable asset to the ZC team. He enjoys dance parties, exploring Detroit and partaking in random adventures in random far away destinations.